Effective date: September 1, 2026
Who we are
Sono IO LLC ("we," "us," or "our") operates the It's Me mobile application and the website at sono-iollc.com. This Privacy Policy describes what information we collect when you use our services, how we use it, and your choices.
Information we collect
We collect the following categories of information to provide the It's Me service:
- Account identifiers. A unique user ID is generated when you first open the app. We do not require a name or personal email address to create an account.
- Phone number assignment. We assign a US phone number from our pool to your account and maintain records of which number is assigned to which account.
- Call and message records. To provide calling, SMS, and MMS functionality, we process and store records of calls placed and received, text messages, and photo messages associated with your number.
- Voicemail audio. When callers leave voicemail, we store the audio recording so you can play it back in the app. Voicemail recordings are stored in Amazon S3.
- Device push token. We collect a device push notification token to send you notifications about incoming calls, messages, and voicemail.
- Subscription and payment information. Subscriptions purchased through the Android app are processed through Google Play Billing. Sono IO LLC uses RevenueCat to manage subscription status and entitlements. We do not store your payment card details. We retain records of subscription status and transaction identifiers as provided by Google Play and RevenueCat.
- App usage logs. Our backend logs basic operational data (API request timestamps, error events) for diagnosing problems and maintaining reliability. These logs are not used for advertising.
Information we do not collect
- We do not collect your personal name unless you voluntarily provide it in a support request.
- We do not require a personal email address to use the app.
- We do not collect your device contacts, location, or browsing history.
- We do not use advertising SDKs or analytics platforms that track users across apps or websites.
How we use your information
- To assign and maintain your phone number.
- To route calls, SMS, and MMS via Twilio's telephony network.
- To store and deliver voicemail recordings.
- To send push notifications about incoming communications.
- To manage your subscription status through RevenueCat and Google Play Billing.
- To diagnose technical problems and maintain service reliability.
Third-party service providers
We use the following third-party services to operate It's Me. Each has its own privacy practices.
- Twilio. Provides telephony infrastructure for calls and messages. See Twilio's Privacy Policy.
- Amazon Web Services (AWS). We use AWS Lambda for backend processing and Amazon S3 for storage of voicemail recordings and media. See AWS's Privacy Notice.
- Google Play Billing. Processes subscription payments for Android users. See Google's Privacy Policy.
- RevenueCat. Manages subscription status and entitlements. See RevenueCat's Privacy Policy.
- Expo / Expo Notifications. We use Expo's push notification service to deliver notifications to your device. See Expo's Privacy Policy.
We do not sell your personal information to third parties. We share information with the providers above only as necessary to operate the service.
Data retention
- Call and message records are retained while your account is active.
- Voicemail recordings are retained until you delete them or request account deletion.
- When a number is released, associated records may be retained for a reasonable period for operational and legal purposes before deletion.
Your rights and choices
You may request access to, correction of, or deletion of your personal data at any time by contacting privacy@sono-iollc.com or using our Account and Data Deletion page. We will respond within a reasonable timeframe.
Children
It's Me is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact us and we will take steps to delete it.
Security
We use commercially reasonable measures to protect the information we hold, including encrypted data transmission and access controls on our backend systems. No security measure is perfect, and we cannot guarantee absolute security.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page. Continued use of the app after a policy update constitutes acceptance of the revised policy.
Contact
For privacy-related questions or requests, contact privacy@sono-iollc.com or visit our Contact page.